Is Shopify Good for B2B?
The B2B eCommerce Revolution It’s 2015, and I’m sitting across from Bjorn, the owner of NordicGear Solutions, a small Danish outdoor equipment distributor. He’s frantically scribbling order details on paper napkins because his “digital strategy” consists of a Gmail account and a prayer. Fast forward to today, and his business processes over €2.3 million in […]
What Makes a Good B2B Website?
Soren from Copenhagen calls me at 2 PM on a Tuesday. His industrial valve company, NordicFlow Systems, isn’t getting leads despite having “a beautiful website.” After ten minutes on his site, I found the problem. Beautiful? Yes. Functional for B2B buyers? Not even close. This story repeats itself weekly in my consultancy. I’ve learned one […]
